I started working for Boulder Sausage shortly after a rebranding done by the company WanderUnlimited, who did an amazing job updating their logo and brand to promote Boulder Sausage as “a healthier option for a healthy lifestyle”. It was my job to establish the new brand across all marketing channels, print and digital.
Some of the marketing assets I created for Boulder Sausage include product lists and catalogues, recipe and business cards, shwag such as stickers, patches and tee shirts, shipping inserts, instore signage, and product labels.
I maintained and updated the company WordPress website , including a recipe blog that was updated weekly. I also filmed and edited monthly recipe videos that were posted on the blog and across social media.
I Improved and increased company’s social media presence on Instagram, Facebook, andTwitter, Pinterest; creating quality content that increased Instagram followers by 50%. Here are some samples of my curated feed.